Homemade diets are perceived as healthier to some pet owners, but despite their draw, they may not be complete and balanced for healthy pets.

Raw meat diets are popular but may present several health risks.

Are raw meat-based diets a suitable option for pets?​

Understanding the stages of change can help you identify the right solution at the right time.

To help you have nutrition conversations that build client trust, the Purina Institute invites you to watch this free webinar.

Raw food diets are popular with pet owners but the nutritional benefits are unproven, and most are unaware of the health risks that raw food can pose to pets — and people.

Getting accurate information is the first step toward creating a solid nutrition plan.

Talking about nutrition provides the best care for clients and benefits the clinic, too.

Every client visit is an opportunity to discuss the importance of good pet nutrition.

Alternative proteins, which are generally considered protein sources other than the traditional animal sources such as beef and chicken, are increasingly being utilized in both human and pet food. What are examples of alternative proteins, and why are they used in pet food?

Excessive treating can increase the pet’s risk of becoming overweight.

How to talk about nutrition with clients without changing the team’s current workflow.